Diedlastnight
The concept “From Street To Night To The Internet” is not new, but it was a missing piece in the emerging Milanese street culture!
During the summer or 2006, Mattia Pavesi, Florin Pichler and Simon Giuliani, inspired by other Social Photography Blogs from L.A. and N.Y., started a project called Diedlastnight.com.
The goal of the diedlastnight project was facing Milanese Culture from another point of view – showing people they were uncommon: people with new styles, new attitudes and a new sense of moving through the social life of Milan.
In the beginning Diedlastnight was just a blog created by friends who have taken part of this scene – going to concerts, clubs and events showing off good times of living the night in Milan. Through the following months Diedlastnight has gotten more and more credibility and became slowly but surely a part of this independent movement.
“Colour is the new black” – Diedlastnight showed more than the casual black. Nu Rave, Britstyle, Hipster movement were strongly anticipated on diedlastnight’s Blog.
This coolness had never limits and it won’t have limits in the future.